Posted Jan 12, 2020
Director, Global Mainstream Campaign Marketing
Job Number R176269
Hotel Brand: IHG Corporate
Americas » United States » Georgia » Atlanta
Bringing True Hospitality to the world.
We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family. A welcoming culture of warmth, honesty and a passion for providing True Hospitality.
We pride ourselves on letting your personality and passions shine, recognizing the individual contribution you make and supporting your ambition to learn and create your own career path. In making a difference to our guests and owners, colleagues and communities, every day is a chance to create great and unique experiences, in your own way.
With over 370,000 colleagues in nearly 100 countries sharing our values, there’s countless opportunities at your fingertips.
We’re growing; grow with us.
This is a key management role within Global Marketing Shared Services, leading our Global Mainstream Brand Category Marketing, as well as meeting the needs of our key commercial goals and business units. The purpose of this role is to deliver end to end marketing for our Global Mainstream Brands (Holiday Inn, Holiday Inn Express, Extended Stay and Even Hotels), delivering fast and agile customer marketing solutions to support the brand building and commercial objectives of the business.
Essential Duties and Responsibilities (Your Day to Day)...
Planning and Productivity: The Director Global Mainstream Marketing will be tasked with the effective utilization of our resources as well as institutionalizing a more disciplined prioritization of workload across the function.
This role will require leading a more active management of:
This position will be the principal lead for all campaign planning, budget oversight and project & workflow management services to support the function, thus ensuring the Global Marketing Shared Services team to be more integrated, aligned, disciplined and focused on key deliverables, process improvement and overall performance, ensuring our Regions and Brands are provided with the optimum value to support their objectives.
With a continued focus on materially improving the speed, consistency and efficiency for our marketing campaigns, this role will be critical to help lead change management and influence across multiple stakeholders.
Campaign & Communications delivery: This role will serve as the central lead for the mainstream brand category and shared services team, providing thought and strategic leadership for brand marketing for core functions ensuring success in advancing the global brand building priorities. This position will play a crucial role in leading customer-centric end to end marketing, ensuring all marketing communications are developed effectively and efficiently, delivering relevant communications with best in class creative, executing with excellence, optimizing campaign performance and influencing guest behavior.
Responsibilities include advancing commercial marketing business requirements and market needs into programs, campaigns and processes that can be developed faster and more efficiently through a central team. Primary responsibilities will center on:
The role will also champion the adherence to best practices (market, regional), leveraging central marketing platform automation and managing strategic agency relationships.
The Director, Global Mainstream marketing will also be principally responsible for the design, documentation and execution of processes, programs, communications and campaigns that drive incremental revenue for global commercial teams.
Agency Partnership: The role is responsible for overall management role of the Agency partnership, briefing, directing and managing both project-based work and oversight and management of the retainer investment. The retainer allows for access to thought leadership, insights and strategic capabilities offered by the Agency. The purpose of the retainer investment is to leverage and mobilize that capability to effectively support IHG’s broader ambitions.
Education - Bachelor's or Master's Degree in a relevant field of work or an equivalent combination of education and work related experience.
Experience - 10+ years progressive work related experience, demonstrated proficiency in marketing related roles with specific experience in direct and interactive marketing. International experience either working in a market outside of North America or working for a multi-national US-based company that has a global footprint.
Technical Skills and Knowledge
We’ll reward all your hard work with a great salary and benefits – including great room discount and superb training.
Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us.
IHG is an equal opportunity employer. Minorities/Females/Disabled/Veterans