Job Details

Posted Jan 26, 2019

Assistant Director of Public Relations & Marketing - Crowne Plaza Abu Dhabi Yas Island

Job Number EMEAA01426

Hotel Brand: Crowne Plaza

Europe, Middle East, Asia & Africa » United Arab Emirates » Abu Dhabi »

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About us

There’s nothing complicated about dealing with business people.They’re just people. Doing business.By day, international marketing superhero. By night: fluffy bath robe and a box set.Like Liz, who’s left her laptop cable in the cab. Or Mario, who’s secretly missing his cats. The early riser, who’s first in the gym. The sales team preparing for the ‘big pitch’ over a freshly prepared lunch. At Crowne Plaza Hotels and Resorts, we embrace the new world of business and understand that Modern business travellers want a hotel (and a hotel team) that understands and supports them, helping at every turn.

Set on the banks of the creek and along the Links Championship Golf Course, Crowne Plaza and Staybridge Suites Abu Dhabi Yas Island is located at on one of the country's most ambitious developments, Yas Island. The close proximity to the airport and only 40 minutes into Abu Dhabi City makes this prime location an easy accessible choice for business and leisure travelers.

Your day to day

As our Assistant Director of Public Relations & Marketing , under the general guidance and supervision of the Area Director of Sales and Marketing and within the limits of established policies & procedures, you will promote and maintain excellent relations with the media, public and guests in order to maintain the prestigious image of the hotel.



  • Defines and implements all marketing, communications, brand and PR objectives through the development of annual and three-year plans
  • Implements brand standards locally in line with regional brand strategies.
  • Develops and manages all hotel communication materials & media portals including advertising, website, point of sale, newsletters, brochures, and in room branded collateral
  • Monitors competitor activities and use this information when developing strategies
  • Plans and manages sponsorship activities
  • Develops a public relations program for the hotel based on its marketing goals.
  • Manage, assign deliverables, and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict and improve team member performance. Support training & development initiatives for team members
  • Maintain a high level of knowledge which affects the guest experience and demonstrate a ‘service’ attitude
What we need from you

Ideally, you'll have a minimum of 3 years experience in marketing role in a four or five-star hotel or comparable industry, ability to demonstrate working with and engaging teams from different cultures, strong verbal and written communication skills along with being quality oriented with focus on details, high performance standards, able to multi-task & meet deadlines and technical proficiency in related software. A university degree in PR, Marketing, Communications, Business, or related discipline and GCC experience is preferable.

What we offer

We’ll reward all your hard work with a great salary and benefits – including a uniform, great room discount and superb training. Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us.